Weve used cutting edge technology to create a brand new platform that immerses the public into a unique hide & seek experience using Google Maps Street View. +44 (0) 20 7592 9331 The Cadbury Easter eggs can be posted to any UK addresses. The Mobile First approach allowed consumers to access the platform from any device with consistent, engaging brand experience. Its latest effort, the Cadbury Worldwide Hide, is no exception.
Cadbury Worldwide Hide: Anatomy of a campaign Sookio With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple Cadbury Egg, hidden somewhere that is meaningful to you and the hider. +44 7702 523042 What is known, according to Wikipedia, is that the Easter Bunny actually, hare was introduced to America in the 1700s by German settlers to Pennsylvania. As we enter the second year of our campaign Show you care, hide it, we are flipping the Easter ritual on its head and showing that the generous act is in hiding an egg for someone you love. The inventive use of Google Maps and Google Street View API shows everyday digital tools can have a big impact, but also lays bare some of the current limitations in the field. Since Easter falls on a Sunday, egg hunters wont think about checking the mail. We worked on this campaign, arm in arm with our Customer Experience (CX) team to build the Cadbury Worldwide Hide platform to bring the vision of a virtual hide and seek to life. It will also run through GoodLoop, where donations will be made to the Trussell Trust every time a user watches the ad through. Or - for 15 - you can 'hide a real Easter egg', which means when someone finds the egg you've hidden on the virtual map, Cadbury will send them one in the post. Here are just a few highlights: For more information on Google Maps Platform, visit our website. The recipient will then be sent the clues to help them find the virtual Easter Egg.
Cadbury: Worldwide Hide Ads of the World | Part of The Clio Network , Glow Sticks (these will fit- you have to twist them and you may need a piece of tape to keep the egg from popping open, but it can be done!.. Or by navigating to the user icon in the top right. The hider has two options; to either purchase one of four Cadbury Easter Eggs from the Cadbury World Hide range or simply hide a virtual egg for free for their loved one to find. During this time, the decorated nests were replaced with baskets, which the Easter Bunny filled with treats and candy. Like most websites, we use cookies.
Interactive ad: Cadbury: Cadbury Worldwide Hide - Best Ads on TV And then once its found, that real egg could be delivered to therecipient'shome. At the time, the pandemic was constantly changing, and it was looking like we were going to continue to be in lock-down for the foreseeable future, into the Easter season. To get the campaign to as many people as possible we prioritized accessibility throughout the site, from screen-reader support and relevant tab indexes through to full keyboard shortcuts within the map experience - allowing users to hide (or find!) It is mandatory to procure user consent prior to running these cookies on your website. The activation uses Google Maps Street View to find a personalised clue that has been hidden by someone they know. For digital and social creative Cadbury will use the anonymised hiding location data from the Worldwide Hide platform to create interest-based that will showcase eggs hidden in a range of spots relevant to interests. During the development phase, we rapidly scaled up to develop the platform for Ireland, Australia and New Zealand in addition to the UK within the same timeframe. EMMY NOMINATIONS 2022: Outstanding Limited Or Anthology Series, EMMY NOMINATIONS 2022: Outstanding Lead Actress In A Comedy Series, EMMY NOMINATIONS 2022: Outstanding Supporting Actor In A Comedy Series, EMMY NOMINATIONS 2022: Outstanding Lead Actress In A Limited Or Anthology Series Or Movie, EMMY NOMINATIONS 2022: Outstanding Lead Actor In A Limited Or Anthology Series Or Movie. The recipient will then be sent the clues to help them find the virtual Easter Egg.
Add your email and the email of your recipient (or generate a link to send to them).Then its time to move on to stage three. London, Thursday 9th March 2023: For the third year running Cadbury with the help of its global agency of record, VCCP, is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated Cadbury Worldwide Hide campaign. People in the very city in which they live, hiding Cadbury easter eggs for each other. This can be as easy or as difficult as you like, though more complex clues might take a little longer to solve! We created a technical proof of concept which enabled us to test using real Google Maps and real people early in our design process.
Cadbury Worldwide Hide- Full T&Cs (paid for route) Think big and beyond the traditional use of Google Maps and treat it as a foundation platform to build upon. +44 7752 461 932 to do a bit of hiding of their own this Easter. The campaign will span TV, VOD, social, digital, OOH, PR, in-store and online. joinus@vccp.com. But we hadnt really talked about them yet. Markta Kristlov, Senior Brand Manager Easter UK said:This year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. Which Teeth Are Normally Considered Anodontia? Hershey owns the rights to make and sell Cadbury bars for the U.S. market, but the American chocolate giant uses a different recipe. Cadbury has harnessed the power of Google Maps to create a virtual Easter egg hunt they have dubbed the Cadbury Worldwide Hide allowing Brits to hide digital eggs across the country for their loved ones to find. Copyright 2023 YouGov PLC. The experience we developed allowed our users to purchase a real Cadbury Easter Egg, hide it virtually on the map in a special location, then write the recipient a personalized clue for him to find the egg. The activation uses Google Maps Street View to find a personalised clue that has been hidden by someone they know. No candy included! Using cutting edge technology, including the latest scalable cloud technology, we built an experience that will immerse the public in the Easter spirit. Take a look at our services and case studies from our work in specialist sectors.
Cadbury: Worldwide Hide By VCCP | Creative Works | The Drum They are sold by Mondelez International in all markets except the US, where The Hershey Company has the local marketing rights. These cookies do not store any personal information. with the help of its global agency of record, is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated, Following the success of the last two years which saw over a million eggs hidden, Cadbury is taking the campaign to the next level. Does the Easter Bunny hide real or plastic eggs? Charities benefit from extra support and exposure, Cadbury benefits from added charitable connections and custom, and customers benefit from a fun, interactive way to show they care about the causes and community close to them. Their Ad Awareness score (whether someone has seen or heard an advert by the company in the past two weeks) has especially improved among parents and guardians with their children at home fluctuating throughout the month but rising 17.3 points overall since 1 March from 19.1 to 36.4. This professional campaign titled 'Worldwide Hide' was published in United Kingdom in March, 2022. Physical connection has been restricted by the global pandemic and thats why this years Easter campaign sets out to connect people across the globe through the power of generosity. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere.. The fully integrated campaign will also be present across the full TfL media estate. Not everywhere on the map offers Street View. Weve used cutting edge technology to create a brand new platform that immerses the public into a unique hide & seek experience using Google Maps Street View. Brits will surely want some Easter treats to enjoy at home, however, and ahead of the big weekend the Worldwide Hide campaign has seen boosts to several of Cadbury's BrandIndex metrics. Do you have a story you think we should be covering? When youve found the perfect spot, enter Google Street View and pop the egg in place.
Content & Social,
The seeker confirmation that they have found the eggs. How long does it take to hide Easter eggs? Some of the many improvements that TfL have made include improvements to their bus fleet which is now entirely low or zero-emission (at the tailpipe), an expanded Cycleway network, step free access at over 200 stations including Tube, DLR and more, and major improvements coming on four Tube lines in the future - the Circle, District, Hammersmith & City, and Metropolitan lines. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Providing an engaging map experience to our users was key to the execution and by leveraging the Google Maps interface consumers already use on a daily basis, we were able to focus on our core campaign message. Times-Union readers want to know: Its all over Facebook that Hersheys Chocolates has banned Cadbury Chocolate products from being imported to the United States. Cadbury Worldwide Hide offers both free and paid journeys. Laura Gray, Senior Brand Manager for Cadbury Easter said: At Cadbury we love to inspire a little more generosity in the world and this Easter the return of the Cadbury Worldwide Hide continues doing just that. Theres also a partnership with Manchester United, including a three metre high egg planted at the teams ground, Old Trafford. Our Design and Engineering team used Google Maps Platform Cloud-based maps styling to customize the map. The multi-channel campaign launches today and leads with a reportage style hero 40 film directed by Simon Ratigan, who returns to work for TfL. VCCP London is the agency of record for Cadbury both locally in the UK and centrally with the Global team. | In partnership with, Cadburys Worldwide Hide takes the easter egg hunt global, Pierre Naggar : brands that build advertising equity neednt fear the no data zone, Can the England womens team seize greatness? The Purpose campaign is a great way to help more of those travelling in London choose public transport, and every penny we receive through fares is reinvested back into the transport network. Their Ad Awareness score (whether someone has seen or heard an advert by the company in the past two weeks) has especially improved among parents and . The brand has also developed wildly creative partnerships, teaming up with the famous Instagram egg for some inspired social media promotion. Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.Privacy PolicySend your press releases to: press@roastbrief.us, 2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Hiders could then purchase one of four special edition Cadbury Easter eggs for the seeker to physically receive once they found the egg online or hide a virtual egg for free. Which Google Maps Platform products did you use to create the user experience? Working closely with Cadbury and their partners, we developed a scalable cloud platform that ensures a seamless user experience whether youre taking part for fun, or buying an egg for your loved one. It's a site that collects all the most frequently asked questions and answers, so you don't have to spend hours on searching anywhere else. When they have your clue, the recipient can start hunting for the egg on the map. What advice would you give to other agencies or brands thinking about creating user experiences with Google Maps Platform? Do Men Still Wear Button Holes At Weddings? It was created for the brand: Cadbury, by ad agency: VCCP. Advertising,
TimesMojo is a social question-and-answer website where you can get all the answers to your questions. Weve used cutting edge technology to create a brand new platform that immerses the public into a unique hide & seek experience using Google Maps Street View. In its first year, Cadbury Worldwide Hide launched simultaneously across four market segments: the UK, Ireland, Australia and New Zealand. In these instances, both the sender and the recipient will have to make do with a static Google Map, rather than enjoying the experience of hiding and hunting down an egg more dynamically. There were over 2.26 million site visits with an average time spent on the platform of almost five minutes. 2022 - 2023 Times Mojo - All Rights Reserved The campaign will run alongside TfLs owned social and digital channels. For the third year running Cadbury with the help of its global agency of record, VCCP, is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated Cadbury Worldwide Hide campaign.. To help tap into the generous nature of the heritage brand and celebrate Easter, Cadbury is once . What the Cadbury Worldwide Hide did well was to innovate beyond the traditional DTC and ecommerce experience by gamifying the platform and enabling moments of human connection at a time when physical connection was impossible. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. During your online party, share your screen with the photo. Following a user-centred approach, the team mapped each point of the user journey. info@vccp.com, Stephanie Brimacombe Lindt Medium Gold Bunny: 1,100 calories.
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