The duo created a dance video featuring the brands products and shared it on their social media channels. We believe in inner wellbeing and confidence as the true reflections of beauty. With upbeat music, stunning visuals, and the bubbly and dynamic Bhatt, the ad film encapsulates mCaffeines brand tonality. Check your Facebook ad report, you will find that the "MCaffeine"'s top 1 ad duration is 36 days. Tarun sharma Co-Founder & Director 2. ODI World Cup 2023 Qualifiers: Netherlands becomes 10th team to qualify, joins Sri Lanka on flight to India. If you are interested, please contact us at hello@vavodigital.com and we will begin your dream campaign with you. Ajay Singh, the promoter of SpiceJet will infuse 500 crore by way of subscription to equity shares and/or convertible securities/equity share warrants on a preferential basis. Initially, the aim was to touch about 10,000 offline points of sale by the end of next financial year but the significant upward revision to the target comes on the back of consumer traffic growth. .youtube2 iframe{ width:100%; height:230px; } @media screen and (max-width:765px) and (min-width:600px) { @media screen and (max-width:1000px) and (min-width:765px) { Sharma says this is the set of customers the brand intends to talk to more. However, its user base does expand to the 35-year age band. The influencers create content such as product reviews, tutorials, and lifestyle content related to personal care and wellness. Free Analytics Tool for AliExpress and Shopify. In the last year, we identified 27,177 new product launches overall. Aside from opposing animal testing, the color, and gender-neutral brand promotes clean, sustainable living. Vaishali Gupta, Co-Founder and Head Of Marketing, said, We are delighted to announce our new campaign with one of the most loved actors of the country- Alia Bhatt, as we welcome her to the mCaffeine family. Being a millennial-focused, personal care brand, we highlight our best-seller products with a campaign that is more inclined towards spending quality time with yourself. And there's a lot left to be untapped in the D2C market. They get us a 10-15x ROI on google adwords every single month. Grab your hands on your favourite product and buy a coffee face mask at mCaffeine for the best results. And, with this innovative campaign mCaffeine wants everyone to get a taste of coffee, in the shower. So how do you realize which one is right for you with so many options available? Today, every company requires digital marketers. Founded in 2016 by Tarun Sharma and Vikas Lachhwani, mCaffeine is one of the few homegrown brands that has gained significant popularity in the country. In fact, Facebook's creatives determine the user's first sense. The campaign aimed to increase brand awareness and generate sales by leveraging the reach and influence of macro-level social media influencers. Also, the traffic per month is around 1 lakh + which is considered to be fantastic. It is already present in 1000 stores in Western India that mostly include standalone beauty product shops and premium stores. The messaging can focus on the brands benefits such as reducing puffiness, brightening skin, and promoting hair growth. A good mix of gender-neutral product usage can be seen across social media posts of mCaffeine. By collaborating with popular influencers, the brand has been able to increase its brand awareness and establish itself as a trusted personal care brand. The council will play a pivotal role in advising and mentoring BYJU'S board and its CEO, Byju Raveendran, on crucial matters. It also plans to tap into modern trade channels starting April. Every shower you take is now a coffee date. Being a millennial focused, personal care brand, we highlight our best seller products with a campaign which is more inclined towards spending quality time with yourself. .youtube2 iframe{ width:100%; height:230px; } BigSpy provides the material download function to help you solve your creative troubles. Its personal care product portfolio includes shampoos, face washes, shower gels, body lotions, and face masks, which use caffeine as a major ingredient. Featuring India's most loved millennial star - Alia Bhatt, the quirky campaign aims to transform your daily shower ritual into a Coffee shower date. mCaffeine Personal Care Product Manufacturing Mumbai, Maharashtra 400072, Maharashtra 56,868 followers We add Caffeine rush to your lifestyle and get you #UpforLife! Here are some of the brands notable e-commerce strategies: Online store: mCaffeine has a dedicated online store where customers can purchase its products directly. Partnering with e-commerce platforms: The brand has partnered with popular e-commerce platforms such as Amazon, Nykaa, and Flipkart to increase its reach and visibility. mCaffeine is an Indian personal care brand that offers a range of caffeine-infused skincare and haircare products. We take a closer look at the type of posts the brand puts up and how it helps them stand out in the clutter. } Required field are marked*. OpenAIs GPT4 now open to all paid API Customers, Saatchi & Saatchi Propagate bags the digital marketing mandate for Jio-bp, Third edition of Kantars Creative Effectiveness Awards India honours standout performers across categories, How Cadbury Dairy Milk's generosity campaign transformed a chocolate bar into a creative catalyst, Commercial directing becomes more lucrative when agencies believe in you: Spike Lee, Nescaf introduces its All-in-one Frappe through Frappe jahan, hangout wahan campaign, 195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report. According to Sharma, the company is firming up offline expansion plans as it looks to be an omni-channel player, from a digital only brand. Sejal Kumar: The brand collaborated with popular influencer Sejal Kumar to promote its sustainability values. Applying the wrong shampoo can only result in breakage and bad hair days. Sharma says the company is profitable at the unit level. We have migrated to a new commenting platform. Copyright 2023, THG PUBLISHING PVT LTD. or its affiliated companies. For young brands that are yet to make any significant dent in the market, the importance attached to growth typically outweighs that of overall profitability at least in the initial building years. Of this, 30% comes from tier three cities. We have 24 people on file in marketing roles at McCafe, and 31 at their . Marketing. According to Tarun Sharma, Founder and CEO, mCaffeine, inorganic expansion plans include getting into new verticals and adjacencies where mCaffeine is not yet present preferably through acquisition of existing brands. MediaRadar helps advertising sales teams reach the key decision makers at brands. As per SEO ranking, it is said that the number of keywords below 500 is bad, above 1000 is good, and 10,000+ is amazing. For positioning, mCaffeine can position itself as a unique personal care brand that uses caffeine as its key ingredient and offers cruelty-free, natural, and effective products. Consumers became more discerning but brands had failed to kind of match up to the pace in terms of innovation. It is the worldslargest ad database.You can check for more information on facebookadsspyfree. MCaffeine as a brand has a differentiated product offering and is Indias best caffeine infused brand and we want to leverage this to make the brand more successful., News in the domain of Advertising, Marketing, Media and Business of Entertainment, Copyright 2016 - Adgully.com | Contactus, Festive Marketing: Consumer electronics to see growth of 10-12%, Beyond Populism; mixed bag for Indians: Ipsos Survey. Once you do taste the coffee, you might end up enjoying it more . Every advertisement has a life cycle. Call it the benefit of the D2C model which provides room for consumers to directly interact with brands, mCaffeine claims to have introduced some lip care products including mask and scrub, nudged by customer demand. We are socially conscientious and we take our social responsibilities with as much seriousness as our product responsibilities. .youtube2 iframe{ width:100%; height:220px; } Learn how your comment data is processed. MUMBAI, India, March 29, 2022 /PRNewswire/ -- Mumbai-based Pep Technologies Pvt. The brand also offers free shipping on orders above a certain amount to encourage customers to make larger purchases. MCaffeine's Competitors, Revenue, Number of Employees, Funding The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. In a thrilling new turn of events, mCaffeine, India's first caffeinated personal care brand, is working together with three of India's greatest millennial symbols and gifted superstars - Radhika Apte, Shruti Hassan, and Vikrant Massey as their new age 'brand believers' intended for their forthcoming effort. "MCaffeine"can use this copy style more. mCaffeine Company Profile, information, investors, valuation & Funding August 19, 2019. While a dedicated mobile app could potentially enhance the brands online shopping experience, the brand may consider developing a mobile app in the future to further improve its mobile shopping experience and enhance customer engagement. Ad scheduling analytics and optimization suggestions: Your ads are not valuable 24 hours a day, 7 days a week. SCREENXX Awards 2021 Last Date for nomination of Digital Video Content and OTT Platform.. - Monday, September 20, 2021 - ENTRIES OPEN, Commenting on the association, Tarun Sharma, CEO & Co-Founder, mCaffeine, said, We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. @media screen and (max-width:765px) and (min-width:600px) { The 45-second long film combines the emotion of millennials Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date. "MCaffeine" likes to use Carousel ads as material. Through strategic planning and execution, we were able to help mCaffeine stand out in the highly competitive personal care market and generate buzz among its target audience. McCafe | Advertising Profile | See Their Ad Spend! | MediaRadar - WordPress .youtube2 iframe{ width:100%; height:280px; } I should launch products that consumers want but then perfect them and then launch rather than just bombarding the market with a number of products. My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute. Content marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. To create awareness about mCaffeines coffee mood kit as a gifting solution through Influencer Marketing. Let us have a look at the fantastic marketing strategies of mCaffeine. Since the pandemic, digital marketing has grown immensely. We hope that this blog has given you good knowledge about the marketing strategies of mCaffeine. In addition to its website, mCaffeine has a strong presence on social media platforms such as Instagram and Facebook, where it regularly posts updates about its products and engages with customers through contests and giveaways. @media screen and (max-width:1280px) and (min-width:1230px){ In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. On like 50 cups of coffee. This would really motivate us. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. mCaffeine, a popular brand that offers caffeine-infused personal care products, recently launched an influencer marketing campaign with us to promote their Coffee Mood Kit as a gifting solution. @media screen and (max-width:1000px) and (min-width:765px) { Team Naach: mCaffeine partnered with popular dance duo Team Naach to promote its products. @media screen and (max-width:1060px) and (min-width:1000px) { So, to get more ad reach, consider video ads. Jun 22, 2023 MediaBrief Healthmug and mCaffeine collaborate to offer upto 35% off on skincare and haircare Follow and Get Alerts MCaffeine Competitors 1 2 Product usage shots. Getting into organised retail stores could happen October-end; while discussions have begun with premium chemist chains for shelf space across 200 such stores. .youtube2{ text-align:center; } To buy a copy, visit Amazon. Your email address will not be published. Expansion in South Indian markets is likely to begin over the next few months. 5 million Happy Customers 4.7+ Rating SLS Free Products Jul 11, 2023 mCaffeine has tapped into consumers' love for caffeine with an extensive content strategy. Lip Care Products - Lip Balm & Cream Online - mCaffeine We have identified 57 decision makers for you to contact at McCafe, including Executives, Strategists, Media Buyers and Agency contacts. And, with this innovative campaign mCaffeine wants everyone to get a taste of coffee, in shower. You are a revolution, a culture, a routine, a high, and essentially now a Lifestyle. .youtube2{ text-align:center; } .youtube2 iframe{ width:100%; height:230px; } The brand, which is well over five years old, forayed offline through general trade channels six-seven months back and currently reaches 5,000 stores. one of Indias leading caffeinated products brands. The organizational chart highlights the reporting lines within the company, starting with Tarun Sharma - the Founder & Chief Executive Officer of MCaffeine, and followed by additional decision makers: Mayur Vora, Finance Controller, and more.. mCaffeines unique selling proposition is its use of caffeine, which is known to have multiple benefits for the skin and hair, such as reducing puffiness, brightening skin, and promoting hair growth. For D2C brands, a factor contributing to the industry's growth comes from the convenience of setting up online stores. This portal covers more interesting case studies. If you are interested in new-age digital marketing, then you should definitely check out IIDEs Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah. Go Prepaid - Pay Online join Caffeine Club to get 10% discount on every Prepaid Orders and many other exciting offers   Hey there! India's First Caffeinated Brand For Skin & Hair Care Products - mCaffeine The 45-second-long film combines the emotion of millennials coffee date culture and the rising self-love sentiment to pitch caffeinated showers as self-date. They spent, SVP, Director, Client Ops Practice Co-Lead, MediaRadar captures creative run on the top websites, magazines and national television stations for over. Get a Free Proposal. North and East India expansion should begin next year onwards, he said. Shampoo For Dandruff And Hair Fall Control Online In India - mCaffeine The coffee body washes and body scrub cleanse and caffeinate at the same time. Armed with all the goodness of caffeine, mCaffeine wants to get its users similarly Addicted to Good. Here are some of the brands notable marketing campaigns: Overall, mCaffeines marketing campaigns have been successful in creating brand awareness, educating consumers about the benefits of caffeine for the skin and hair, and promoting the brands sustainability and cruelty-free values. Sure, the D2C (direct-to-consumer) buzz is growing louder in the local market thanks to the deepening reach of online platforms like Amazon and Flipkart, which new-age firms are leveraging, and wide internet accessibility enabling them to set up their own digital storefronts. The brand has collaborated with several influencers and beauty bloggers to promote its products and reach a wider audience. @media screen and (min-width:1280px){ . Vikrant Massey added, The pandemic has brought me closer to myself and my personal care routine, and I think thats the scenario with everyone. The brands social media content features product information, customer reviews, and lifestyle content related to personal care and wellness. The campaign featured videos and tutorials that demonstrated how the products can promote healthy hair growth and reduce hair fall. I am looking forward to this exciting mCaffeine journey of being #AddictedToGood., With unique products that harness the goodness of caffeine for skin, hair and face, mCaffeine has built a sturdy record for itself at a lightning-fast pace. It can spy ad information in 40 countries and store 160 million ad data. mCaffeine's products are heavily infused with coffee, green tea and chocolate, all of which contain caffeine, a natural stimulant. The market size of skincare products has grown tremendously over the time with people become more and more conscious about the products they are using. Alia Bhatt features in personal care brand mCaffeine's latest campaign In the words of their latest caffeinator Alia Bhatt, Every shower you take is now a coffee date.. 110 North Carpenter Street, Chicago, IL US 60607. Extensive Marketing Strategy of Great Eastern Shipping, Marketing Strategy of Nilkamal- A Comprehensive Analysis, Extensive Marketing Strategy of Cochin Shipyard Limited, Post Graduation in Digital Marketing (11 months), Online Digital Marketing Courses (4-6 months). Advt " Alia is a perfect representative of this generation, one whom they have seen evolve from a young star to a Forbes 30 under 30 millennial icon. The current e-commerce strategy has been successful in driving online sales and establishing itself as a trusted personal care brand in India. MCaffeine: Coffee for your skin, anyone? MCaffeine: Buy MCaffeine Products Online at Best Price in India @media screen and (max-width:470px) and (min-width:400px) { Demographically, the brand can target young adults aged 18-35 years, who are interested in personal care and wellness. Vikas Lachhwani Co-Founder Funding Detail Round Breakdown Round 1 $31.5M Series Name : SERIES-C Date : 29th Mar 2022 Millennials need emotional connect too, says Sharma whose brand messaging is addicted to good.. Psychographically, the brand can target individuals who value sustainability, cruelty-free products and are health-conscious. The brand completely resonates with Alia's ideology of building a sustainable and eco-friendly planet. Customer-wise nearly 45 per cent of its sales come from the top 10 cities (Tier 1); 20 per cent from Tier 2 and the remaining from Tier 3 and downwards. 4am Worldwide bags Digital, Creative & Social Media Mandate for Nexus Malls. } Comments have to be in English, and in full sentences. mCaffeine is a popular personal care brand that offers a range of caffeine-infused products, including face wash, body scrub, shampoo, and more. We are adequately capitalised. Before designing an ad copy, "MCaffeine" can learn competitors how to write a good ad copy. The 45-second long film combines the emotion of millennials Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date. Overall, mCaffeines influencer marketing campaigns have been successful in creating buzz around its products and reaching a wider audience. Every shower you take is now a, MovieMax celebrates the results of SSC boards with huge discounts, Ace Turtle to launch 100 omnichannel-enabled Lee & Wrangler stores. In the words of their latest caffeinator Alia Bhatt, Every shower you take is now a coffee date.. Besides, international foray into a clutch of markets across South, West Asia and Europe is on the cards. The firm plans to add about 15-20 new products every year. Since the pandemic, digital marketing has grown immensely. The campaign resulted in a significant boost in brand awareness and engagement, demonstrating the power of influencer marketing in driving growth for businesses. Please abide by our community guidelines for posting your comments. The campaign featured a series of videos that showcased the brands commitment to using natural and eco-friendly ingredients. MCaffeine Exfoliating Coffee Body Scrub for Tan Removal & So. The brand partnered with influencers and beauty bloggers to create engaging content that highlighted the brands caffeine-infused skincare products. The videos feature product tutorials, customer reviews, and informative content on skincare and haircare. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. mCaffeine mulls foraying into beauty care, male grooming segments The brand completely resonates with Alia's ideology of building a sustainable and eco-friendly planet. The D2C personal care startup's operating revenue doubled to INR 135.23 Cr in FY22. In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Clinique. This detail may help you save a lot of budgets. With her environmental initiatives, she is also a perfect fit for the sustainable and empathetic ethos we stand for. To excel in digital marketing, check out IIDEs Online Digital Marketing Course. Our number of SKUs are limited, at about 40-50 now, explains Sharma. MCaffeines vision is to be in the hearts and minds of Indian millennials. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. mCaffeine is the top vegan personal care brand in India with a wide variety of products made from natural ingredients, primarily coffee. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audiences psychology, learn about marketing, and make precise calculations of data. All rights reserved. The ad formats used by "MCaffeine" top 3 ads are: Carousel,Video, and Video. Whether it's individual users, small and medium enterprises like "MCaffeine", or large enterprises, they have established a Facebook page for advertising and promotion.
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